Steve Froehlich - Vice President of Business Development

I originally met David Weck at a Kettlebell group taught by Steve Cotter in East County San Diego, after our mutual friend Michael Castrogiovanni invited me to join him at the workout.  David had just recently created the prototypes for the Quick Hands Bola™ Trainer, and I loved the product because I had played baseball since the age of 5 and I saw the value in it immediately.  I still have one of the prototypes that he gave me!

David and I became friends and through the years I got to see the “mad genius” at work, creating the Bola Trainer™ and the Ballast® Ball, which was the DSL (Dynamic Stabilizing Load) Ball before he renamed it.  David would often invite me to come over to workout with him in his backyard in Ocean Beach.  He always had a plethora of athletes, trainers, inventors, etc., training with him, and I always felt honored to be a “fly on the wall” as these products were tested and programming developed right in his backyard.  

My favorite memory was when David put up a 60-foot chain-link slack line that ran the diagonal length of his backyard.  He was so good at running back-and-forth across that line, I always wished I could someday have access to all those balance toys, and better yet, have the same mastery of balance and coordination as he had.  If you’ve ever seen the amazing documentary “Man on Wire,” David had that same passion that Philippe Petit did when he walked a tightrope between New York City’s World Trade Center’s Twin Towers.

So, when David asked me in January 2009 to join him in his efforts to launch Rolling Ropes™ and to help him redefine BOSU® as a philosophy and not just a product, I jumped at the opportunity.  I had seen some of the rope training before, both Rolling Ropes™ and Monster Rolling Ropes™, back in its infancy when it had no names and before the product SKUs were developed.  However, I had never had the chance to really train and program my body with the Human Movement Software™ that Rolling Ropes™ provides.  But I was anxious to get started and help David prove his theories.

At that point in my life, I had finally arrived at the fact that I wanted to be a part of something that was bigger than myself, to leave an impact on the world in a way that was bigger than I could dream.  Luckily, David sought to include me in his journey to leave a “legacy” in the fitness world and to fundamentally impact the way athletes trained, forever.

I can’t wait to see where BOSU® Fitness is going to be 1, 2, 5, 10 and 20 years from now.  A self-proclaimed “movement geek,” all the studying of balance, movement and the body David has done over the past 10 years since he developed the BOSU® Balance Trainer, to get himself to where he is now, is exactly the schooling he needed to position himself to put BOSU® and David Weck on the map as true Innovators in fitness.  I’m just holding on to his coattail as he runs.  Fortunately I’m faster than he is, so he can’t leave me in the dust…yet (don’t tell him I said that).

David has fundamentally changed the way I train, has superbly enhanced my athletic capabilities and has educated me on movement more than I ever imagined.  I desire to help him share his message with you, so that you too can improve your health, and life.


To your health,

Steve Froehlich